Backlinks and Search Engine Optimization

Filed under: backlinks — Tags: , — admin @ 11:27 pm

Summary: Search engine crawlers rank websites that are popular higher. And part of the criteria it uses to do this is determining how many backlinks are out there for the site being evaluated for indexing. In fact, backlinks are more important to the search engine crawlers than keyword-rich website content. This article looks at good linking strategies in SEO.

Search engine crawlers rank websites that are popular with a higher ranking or what is called Page Rank by Google. And part of the criteria it uses to do this is determining how many backlinks are out there for the site being evaluated for indexing. So it is important for search engine optimization that good quality backlinks are acquired for your site. In fact, backlinks are more important to the search engine crawlers than keyword-rich website content. What are good linking strategies to use when running your site through search engine optimization? Let’s take a look at some:

The quantity of backlinks is important to search engine optimization. We will discuss backlink quality for search engine optimization in the next paragraph but you can think of each backlink to your website as a point in favor of your site. The search engine crawler determines that if a site has numerous links pointing back to it then it must be popular and search engine optimization focuses on this principle. What is even better in search engine optimization is when those same backlinks contain your site’s theme keywords.

Relevant backlinks are quality backlinks in search engine optimization. It is best if you get links back to your website on other websites that are relevant to yours. The idea behind this concept is that you want to bring in targeted traffic to your website. Let’s say you have a website for a surfing instruction school in Costa Rica. You may have just set up your surfing school but no one knows about it until you advertise. An effective search engine optimization strategy for your surfing school is to have a link to it posted on various tourism and travel sites advertising Costa Rica vacations. The idea that someone looking to vacation in Costa Rica and who has an interest in surfing will click on the link to your surfing school. We would say those backlinks are relevant in search engine optimization because they bring in targeted traffic.

Look for places to get backlinks to your web site for search engine optimization. So where do you find websites who are willing to place your link on their site? One place to look is at websites that are linking to those you are in competition with. You would find these sites, contact them, and request to have a link to your site. Keep in mind that internet marketing is very important these days and many informational and commercial sites are run solely for the purpose of generating advertising revenue. They may charge you a fee to post your link.

There are however a few sites that allow you to place a backlink to your site for free making them economical for search engine optimization. For example, if you are part of a discussion forum, the forum site usually has a policy for adding your link to the footer area of your posts without spamming the forum. Craigslist.com is a free ad service and you can also put backlinks to your site in your ads.

Avoid using link farms to cheat the search engine crawler. Have you ever searched for something on the internet and when you went to the page you found it only had a conglomeration of links and irrelevant links on one page? If you are like most, you had a big letdown when you saw the page was useless to you. This is what is known as a link farm and some who try to do search engine optimization for a website will use this to try to make the search engine crawlers think there are numerous backlinks to the site being optimized. Today, search engine crawlers like Google have devised filtering schemes to identify these link farms and in some cases an entire domain can get removed from Google’s index as a penalty for using link farms in search engine optimization.


  1. Nice article!
    Backlinks are very important in SEO Point of view
    I prefer to get backlinks from high PR blogs by commenting on them with the keyword as the “name” which is linked to my site.Top get a good backlink you need to find a “do-follow” blog post,Most of the admisn who make good posts generally change the “follow” meta tag to “no-follow” to avoid spam

    But I found a good site which have a huge of list of good quality blog with “do-follow” tag
    (LINK- http://courtneytuttle.com/blogs-that-follow/ )

    Another good way to get many backlinks is to submit the site to various Directories ,specially DMOZ .DMOZ is the most important Directory in link-building point of view cause thie policy allows other webmaster to copy their database,And hence there are many clones of DMOZ directory.If you submit you site to DMOZ Then you gate a back links from all those Clone websites

    Comment by Sumeet — February 1, 2008 @ 2:58 pm

  2. Damn, now i understand why websites with lots of backlinks were all the rage at some website auctions/sales. I feel like such a noob 🙂
    Time to link up with some similar sites i guess. Thanks for the info

    Yeah, i’ve been let down and actually am infuriated by “link farms”. I appreciate that people want to make money, but not by spamming and wasting people’s time. It’s good that google is acting against them.

    Comment by robert_yd — February 1, 2008 @ 3:16 pm

  3. Building backlinks is one of the hardest part. Basically from what I understand, Google will assign PR based on the number of backlinks linking to your site. Of course the more the better. Usually not just the quantity that matters but it’s the quality as well meaning that the sites having your link should be of higher PR and it’s related to your niche. So far, I’m still working on it. I hope to get some by doing link exchange and submitting to article sites with my link embedded. I hope this will work with the help from the information provided here.

    Comment by Aspire7 — February 1, 2008 @ 4:47 pm

  4. Its really amazing to hear about these page rank as well as the back link concepts of the web sites. Earlier i didnt knew about this page rank scheme of google, what i knew was only about the back rank. The more you have the page rank the more traffic it will bring and more propular a site will be. But now its very clear that not just the back links , rather the page rank also matters a lot , and to improve page rank, we should have a qulaity content in our sites. Thanx for such a informative article.

    Comment by saurav — February 1, 2008 @ 4:51 pm

  5. Getting good and quality backlinks can be difficult at times. First of all, there are many obstacle involved whereby there might be a need to pay for one. I wouldn’t suggest doing that but instead should look for exchanging links with websites related to your niche. The tips and ways mentioned here should be a good advice for backlink builders. It discussed in details the right way of doing it and the things that we should avoid like getting involved in “link farm”

    Comment by wendywen — February 2, 2008 @ 4:06 am

  6. SEO? I think many people still wonder about this one and try their best to link at any search engine today especially for yahoo and google search engine. Actually, many ways to boast our traffic and our SEO.

    If you want your site or blog have better SEO. We must do a good content, fresh content everyday, unique idea, good traffic and many backlink.

    Forum signiture and article marketing are another good method to get many backlink and traffic to your site. Try it and its really good. If you promote some product or website. I believe you will satisfy! Of course its really need time, i never see we can get a good SEO result just in one night. Maybe its takes 1 week or maybe in 1 month.

    My advice, just try your best and your post is really good. I like it!

    Comment by titan — February 2, 2008 @ 4:36 am

  7. Yes in my view too back links are absolutely necessary to get good PR from any site and rank higher in google search engine.Well there are many websites which have dofollow feature where if we post a comment also we get a back link like DP forum.And its always better to get a link from a site or a blog having the same niche as our blog as google takes this into account and consider getting one way link rather than link exchanges.Anyways it was a good informative post on back links and SEO.

    Comment by shyam — February 2, 2008 @ 10:38 pm

  8. Nice post, very moving. Backlinks are very important in Search Engine Optimization. About placing free backlinks is also important, take advantage of it. Like on blogs, forum(sig links) etc. I also see in my experience with websites, backlinks, SEO etc that they provide so much traffic and promotion. My sites were getting nearly nothing, why? I wasn’t posting links, advertising, I just expected everything and everybody to come to me. Anyways I’m going to bookmark this blog and go now, great post!

    Comment by Tristan — February 3, 2008 @ 12:01 am

  9. Jessie…

    This article is very good…

    Trackback by Jessie — February 25, 2008 @ 9:39 pm

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