Matt Cutts Is The Bomb

Filed under: matt cutts — Tags: , , — admin @ 3:32 pm



    Matt Cutts – The pioneer in cracking down on link spams. This hip GEN NEXT software engineer has been instrumental in carrying forward this entire crackdown on link spams and the enforcement of the Webmaster Guidelines, on behalf of Google. Matt joined the GOOGLE group in January 2000. Prior to that, he was working on his PhD (which he did not complete) in Computer Graphics at the University of North Carolina at Chapel Hill.



         Before he embarked on his stint with Google, he had been employed by the Department of Defense, with top clearance. And he had also worked in a game engine company, primarily owing to his unfinished PhD in computer graphics.

While working on his PhD, his curriculum compelled him to do a couple of courses outside his syllabus. One of them happened to be related to Search Engines and its optimization. This is where his infatuation with search engines took off, and that is where he was destined to be.



       Matt now works in the QUALITY group in GOOGLE that specializes exclusively in Search Engine Optimization. He also worked extensively on improving the safesearch abilities of Google. He was also involved with the ad engineering group within Google.



           He was of the firm view that while hiring a Search Engine Optimization, the first and the most critical aspect to look for is the references, and see whether the concerned persons are ready to declare their results or not. As an expert ‘Search’ engineer and a person who knows the search algorithms inside out, his is the first word that we ought to take into account.



         Cutts is also famous for being known as the ‘Porn Cookie Guy’, because he gave away the cookies made by his wife to any person using Google, who pointed out unwanted porn in the search result.



         All in all, MATT CUTTS has become an iconic figure as far as Search Engines are concerned. And he still has a long way to go!!!!!!


The Greatest Backlink Formula

Filed under: backlinks,matt cutts,news — Tags: , , , — admin @ 3:15 pm

              The whole effort behind this article is to familiarize you with the important concept of backlinks and how to go about building them. The first question that we need to look into is that what exactly are backlinks, and why are they important?



           Backlinks, if described in layman terms, can be called an inbound link from another site to yours. Backlinks are important because they not only increase the inbound links to your site, thereby increasing the incoming traffic, but also improve the Search Engine Ranking of your site. A better Search Engine Ranking for your site will ensure that your site features higher in a search result.



            Now, having realized that having backlinks to your site is as important as having good content on it, we will now go about pondering as to how to build these backlinks. One easy and simple way to increase the number of backlinks for your site is to get listed in various directories.

In other cases, you could also post your content on certain sites with a backlink to your website. You can also enter a content exchange program where you can share your RSS feeds. When the other side publishes your RSS feeds, you get a backlink to your website along with it.



            You can also use affiliate marketing to increase the number of backlinks to your site. But this method often fails to be cost-effective, as the commission charged by affiliates is pretty high.

There are certain malpractices that one might indulge in, that we should steer clear of. For starters, link exchanges should be avoided. For all you know, your link exchange partners could well be a link farm. Linking to suspicious places is also something that you must avoid. You must also ensure that there is no inter linking between two sites of yours, as this creates a bad reputation.



              Keep all these things in mind, and there is nothing that can stop your web site from soaring to the greatest of heights.

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