30
Jan

SEO Tips for Creating Web Pages

Filed under: build a website — Tags: , , — admin @ 11:29 pm

Summary: In all the enthusiasm to get a website online, it is easy to forget the characteristics that make it easy for a search engine crawler to rank a site. When search engine optimization is done properly, the website is designed with certain physical characteristics that make it easier for a search engine crawler to “read” a website and figure out what to do with it. In this article some of those design considerations are discussed.

In all the enthusiasm to get a website online, it is easy to overlook the search engine optimization of it. When search engine optimization is done properly, the website is designed with certain physical characteristics that make it easier for a search engine crawler to “read” a website and figure out what to do with it. Here are some of the elements of good web page design that contribute to the site’s search engine optimization:

Consider the domain name in search engine optimization of your site. If you can get a domain name that has your main keywords in it then this is the best for search engine optimization of your website. For example, if your business sells green widgets, you could choose a domain name like green-widgets.com. In your page content, you focus on the keyword phrase “green widgets.” So when the search engine crawler “reads” your website, it sees the domain name and the keyword-rich content and can figure out easily how to index it. Keep in mind also that greenwidgets.com is not as effective as green-widgets.com in that the search engine crawler cannot figure out the two distinct words in greenwidgets.com whereas it can in green-widgets.com. The dash in this case acts as a word separator.

Use text in the body content of your web pages. Part of search engine optimization is making sure that your web pages are human/machine-readable ASCII text—not text embedded in Flash graphics or images. The search engine crawler can only read text.

Use the DESCRIPTION tag in your web page for search engine optimization. The description tag is found in the underlying source code of your website. It tells the search engine crawler what your site is all about and the description text gets used as the short summary for a site listed from search page results.

Use your website’s keywords to name files, directories, and images. Search engine optimization considers that the search engine crawler “reads” everything about the web page to help it determine how to classify your site in its index. So when the files, image names, and subdirectories all have your keywords included, it clues the crawler as to what your site is about. You can also use keywords in the ALT text of your images.

Think carefully before using Flash on your web pages. There is a debate over the effect of Macromedia Flash objects on web pages in search engine optimization. One side of the argument believes because the text in a Flash object is not actual machine-readable text that it cannot be optimized. The other side of the argument continues to come up with innovative ways to integrate Flash without harming search engine optimization efforts. The topic of Flash, web pages, and search engine optimization is very in-depth but if you are the type who likes to keep it simple and get your site optimized quicker then don’t worry about Flash for now.

Don’t do keyword spamming. While keyword phrases are important, too many of them can be detrimental in search engine optimization because it alerts the search engine crawler that you might be overusing the keywords to gain an unfair page ranking advantage. Your site could get penalized by the search engine for this. Stick to keyword percentages of 2 to 5% of the total content of a page.


30
Jan

Plan SEO before Building Your Website

Filed under: software — Tags: , — admin @ 11:24 pm

Summary: A big mistake many make when working to get a web presence for their business is to build and install their website first and do the search engine optimization (SEO) after that. You have to plan your search engine optimization before building your site. This article lists SEO strategy points to consider in your website’s search engine optimization plan.

A big mistake many make when working to get a web presence for their business is to build and install their website first and do the search engine optimization (SEO) after that. Some people will try the search engine optimization on their own and others will seek to hire a search engine optimization consultant yet their website was built with no underlying SEO plan. You have to plan your search engine optimization before building your site. Otherwise you might end up scrapping your website and starting all over. Let’s examine a few points you need to consider before you build your website so that search engine optimization will be considered:

Choose keywords in your search engine optimization strategy. Keywords are the search terms those searching for your product, information, or service will use in a search engine page such as Google. In order to choose the right keywords for search engine optimization, you must do a keyword analysis. The Google Adwords keyword analysis tool is free and can be found at http://adwords.google.com. Basically you navigate to this page, type in your keyword phrase and it does an analysis of how many others use the same phrase to do their searches. It also gives other suggestions for similar keyword phrases in case the one you are targeting is too competitive. You want to use keywords in your web page content that are used in the greatest number of searches by internet users.

Create the content to be used in your search engine optimization strategy. Part of search engine optimization is to create relevant keyword-rich body content for your website once you have decided on keywords. In search engine optimization, you can think of keywords and keyword phrases as what an internet user would type into a search engine such as Google to find sites like yours. The best way to create content for search engine optimization is through copywriting or information articles on the index page of the website. The difficult part is that not everyone is a writer. There are plenty of affordable web content writers on the internet or maybe you have an in-house communications team. Either way, you will want textual articles or copy on your website that uses your chosen keywords a certain percentage of the time. Most people use between 2 and 5 percent keyword density.

Plan your backlinks for your search engine optimization strategy. Search engine crawlers that rank websites will view your site favorably if other websites are pointing back to you. You can think of backlinks as another website giving you a popularity point. The search engines will look even more favorably on your site if that backlink comes from a website that is relevant to yours. To put relevance in perspective, imagine a website for an auto parts store with a link to another website for an auto repair shop. When the search engine crawler sees the link on the auto parts store website to the auto repair shop, it gives greater importance to the auto repair shop because it determines it is relevant and important.

Create web pages the search engine will like. Probably the most important thing to remember when building web pages with search engine optimization in mind is to use keyword-rich and relevant ASCII body text on each page. Keeping this same idea in mind, avoid the over-usage of graphics and Macromedia Flash objects with embedded text as search engine crawlers cannot read these. Make sure that when you build your site that you do not have any links on any pages that are orphaned and point to nowhere. This is a typical mistake made by those in a hurry to get their website up but the search engine crawlers might penalize you for it.


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