30
Jan

SEO Tips for Creating Web Pages

Filed under: build a website — Tags: , , — admin @ 11:29 pm

Summary: In all the enthusiasm to get a website online, it is easy to forget the characteristics that make it easy for a search engine crawler to rank a site. When search engine optimization is done properly, the website is designed with certain physical characteristics that make it easier for a search engine crawler to “read” a website and figure out what to do with it. In this article some of those design considerations are discussed.

In all the enthusiasm to get a website online, it is easy to overlook the search engine optimization of it. When search engine optimization is done properly, the website is designed with certain physical characteristics that make it easier for a search engine crawler to “read” a website and figure out what to do with it. Here are some of the elements of good web page design that contribute to the site’s search engine optimization:

Consider the domain name in search engine optimization of your site. If you can get a domain name that has your main keywords in it then this is the best for search engine optimization of your website. For example, if your business sells green widgets, you could choose a domain name like green-widgets.com. In your page content, you focus on the keyword phrase “green widgets.” So when the search engine crawler “reads” your website, it sees the domain name and the keyword-rich content and can figure out easily how to index it. Keep in mind also that greenwidgets.com is not as effective as green-widgets.com in that the search engine crawler cannot figure out the two distinct words in greenwidgets.com whereas it can in green-widgets.com. The dash in this case acts as a word separator.

Use text in the body content of your web pages. Part of search engine optimization is making sure that your web pages are human/machine-readable ASCII text—not text embedded in Flash graphics or images. The search engine crawler can only read text.

Use the DESCRIPTION tag in your web page for search engine optimization. The description tag is found in the underlying source code of your website. It tells the search engine crawler what your site is all about and the description text gets used as the short summary for a site listed from search page results.

Use your website’s keywords to name files, directories, and images. Search engine optimization considers that the search engine crawler “reads” everything about the web page to help it determine how to classify your site in its index. So when the files, image names, and subdirectories all have your keywords included, it clues the crawler as to what your site is about. You can also use keywords in the ALT text of your images.

Think carefully before using Flash on your web pages. There is a debate over the effect of Macromedia Flash objects on web pages in search engine optimization. One side of the argument believes because the text in a Flash object is not actual machine-readable text that it cannot be optimized. The other side of the argument continues to come up with innovative ways to integrate Flash without harming search engine optimization efforts. The topic of Flash, web pages, and search engine optimization is very in-depth but if you are the type who likes to keep it simple and get your site optimized quicker then don’t worry about Flash for now.

Don’t do keyword spamming. While keyword phrases are important, too many of them can be detrimental in search engine optimization because it alerts the search engine crawler that you might be overusing the keywords to gain an unfair page ranking advantage. Your site could get penalized by the search engine for this. Stick to keyword percentages of 2 to 5% of the total content of a page.


Home