22
Feb

Google Algorithm. It is Confusing

Filed under: backlinks,blogging,google algorithm — Tags: , , , , — admin @ 3:25 pm

 

 

 

         Google is by far the most popular and efficient search engine that is in operation today. But have you ever thought about the inherent factor that can be termed as the cause for Google’s phenomenal success. The most important factor behind Google’s popularity is its very efficient PAGERANK algorithm, which actually helps you find that elusive page from a collection of over 25 billion web pages.

 

 

               The aspect that differentiates an effective search engine from a decent one is its ability to rank the pages , that contain the matched text, in a proper order of relevance for the end user. Almost all search engines can do the text matching effectively, but its only Google that gives you the most relevant search results upfront.

So let’s find out the secret behind the success of this whole Google algorithm, that has been the stepping stone for Google’s success. First a little history. This algorithm was designed by BRIN and PAGE in 1998. This was the time when the internet boom was really taking off.

 

 

               The first step is to match the text. In this respect, all the keywords should be in the first few lines of the web page or in the title tag (which carries a lot of weightage). Once all the pages containing the keywords are identified, the all-important task of ranking them needs to be performed.

 

 

             This is done using the copyrighted PAGERANK algorithm. This algorithm works on the incoming links that a site has. But at the same time, it also takes into account the popularity of the site from where this link is inbound. This is where the beauty of PAGERANK lies.

So, if your incoming links are from sites having high Page Rank, it further boosts your PAGERANK. Also, the contribution of each inbound link also takes into account the number of outbound links that the source site has.

 

 

           In simple terms, link your site to many pages, preferably pages having high PAGERANKs. But also ensure that these sites do not have too many outbound links. There you have it, SWEET n SIMPLE!!!!


22
Feb

The Greatest Backlink Formula

Filed under: backlinks,matt cutts,news — Tags: , , , — admin @ 3:15 pm

              The whole effort behind this article is to familiarize you with the important concept of backlinks and how to go about building them. The first question that we need to look into is that what exactly are backlinks, and why are they important?

 

 

           Backlinks, if described in layman terms, can be called an inbound link from another site to yours. Backlinks are important because they not only increase the inbound links to your site, thereby increasing the incoming traffic, but also improve the Search Engine Ranking of your site. A better Search Engine Ranking for your site will ensure that your site features higher in a search result.

      

 

            Now, having realized that having backlinks to your site is as important as having good content on it, we will now go about pondering as to how to build these backlinks. One easy and simple way to increase the number of backlinks for your site is to get listed in various directories.

In other cases, you could also post your content on certain sites with a backlink to your website. You can also enter a content exchange program where you can share your RSS feeds. When the other side publishes your RSS feeds, you get a backlink to your website along with it.

 

 

            You can also use affiliate marketing to increase the number of backlinks to your site. But this method often fails to be cost-effective, as the commission charged by affiliates is pretty high.

There are certain malpractices that one might indulge in, that we should steer clear of. For starters, link exchanges should be avoided. For all you know, your link exchange partners could well be a link farm. Linking to suspicious places is also something that you must avoid. You must also ensure that there is no inter linking between two sites of yours, as this creates a bad reputation.

 

 

              Keep all these things in mind, and there is nothing that can stop your web site from soaring to the greatest of heights.


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